Presents published research on visual communication as a source of meaning, knowledge, and behavior in contemporary culture. This book reflects the increasing interest in visual communication from within and without the discipline.
As a whole, the book is a working reference manual.
Aims to identify, address and solve some major problems and issues in the psychology of visual perception, attention and intentional control.
Seminar paper from the year 2015 in the subject Biology - Evolution, grade: 1,3, Karlsruhe Institute of Technology (KIT) (ZAK | Zentrum für Angewandte Kulturwissenschaft), course: Visual Communication and Culture, language: English, ...
This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.
The papers in this volume trace the development of Worth's thinking and research as he outlined the problems and issues that must be faced in the study of visual communication.
Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.
